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White is the president and manager of the BW Agency, a company that has a large supply of Pokémon actors that can be used for commercials, plays, movies, and stunts. Whenever her company's reputation is put on the line, she will do anything to prevent its name from being ruined. White is reluctant to battle, as shown when she started to panic when Black said that she may need to fight in his battle with N and when Gigi was attacked by N's Purrloin, instead of attacking back, she scolded it for attacking an actress. Unlike Black, she did not possess a Pokédex at the beginning of the chapter, and, until Black showed it to her, she did not know what it was. She was much later entrusted a Pokédex to by Bianca. When it comes to show business, White is an expert. She is extremely talented in organizing and planning along with recruiting people to join the BW Agency. It is later revealed that as a child, White viewed a musical—which were human-only at that point—and saw a Cubchoo walk up on the stage. After seeing how the people enjoyed seeing the Cubchoo take part in the musical, she wanted to make something that Pokémon who loved to perform could do.